To my mind, proper crisis management requires a proper respectful amount of time of just saying, "Mea Culpa" and then being quiet. Trying to dismiss the current situation spin it too fast can be counter-productive, I believe.
Case in point. Amidst the growing scandal of University of Maryland Medical System board members -- (article starts at bottom of linked page) -- including the current mayor of Baltimore, receiving lucrative, questionable contract awards, the following statement was given to the Baltimore Sun by UMMS senior vice president, Mary Lanham.
"There is no question trust is the most important equity element of any organization, particularly those in health care. While there have been concerns surrounding board relationships, they are being addressed swiftly through decisive board action. While uncomfortable now, this adversity is an opportunity for UMMS to focus on even more transparency while building sound, longer-term reputational equity."
Uhhh, maybe one root of the problem is seeing trust as "equity?"
BTW, gotta love the invented, convoluted phrase, "longer-term reputational equity." I am sure they pondered for hours to craft that.
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